The opportunity to produce culture, rather than just consume it, is the result of increased access to powerful computers combines with their networking in a decentralized architecture. Rheingold points out that the potential of technologies has often been realized through their reception by users rather than the manufacturers themselves. Those at the top of the media industry have a basic interest in resisting these changes. Their survival should not be what concerns us, but rather the health of culture, and the potential decentralized collaboration offers for the solution of longstanding problems.